Hiring drivers in transport and logistics is hard. Really hard. High no-show rates, early candidate drop-offs, misaligned interviews, and information gaps are just the beginning. These challenges cost time, money, and morale, and they make an already demanding sector even more difficult to manage.

For years, companies have tried to fix these issues with quick solutions - flashy recruitment campaigns, ad-hoc training, or implementing a new software. But the reality is that technology alone doesn’t solve the problem. The fundamentals - clear expectations, structured interviews, practical onboarding - must come first. Without them, even the most advanced tools fail to deliver meaningful results.

That’s where our approach comes in. Over the past years, we’ve worked with organisations across the UK - Transport for London, Harrods, Asda, Total Compliance - in Austria with Wiener Linien, and here in Hungary with the MÁV Group, developing solutions that combine VR, smart glasses, and eye-tracking data to improve recruitment, onboarding, and training. These aren’t just shiny gadgets - they are practical tools that give candidates a real sense of the job, help managers understand readiness, and turn training into measurable insights.

When the fundamentals are in place, these technologies make a real difference:

• Candidates gain a clear understanding of the role before committing, reducing early drop-offs.
• Managers get data-driven insights into skills, attention, and focus areas, helping deploy the right people to the right tasks.
• Leadership can monitor progress, engagement, and readiness in real time, building confidence across the organisation.

The outcome isn’t just efficiency - it’s also attractiveness. A transparent, structured, and interactive approach shows potential drivers that a career in logistics is supported, fair, and rewarding. It makes the sector competitive for domestic talent, not just a last-resort option.

We are truly honored to bring this experience to the Magyar Logisztikai Beszerzési és Készletezési Társaság (MLBKT) flagship event, taking place between 11–13 November in Hungary. I will be speaking on 12 November, and it’s a great honour and genuinely exciting to share our insights at the country’s largest professional community dedicated to sustainable supply chains.

For us, this isn’t just an opportunity to showcase technology. It’s a chance to highlight a broader perspective: that success in transport and logistics requires getting the basics right first, and then using innovation to enhance outcomes. When that combination works, recruitment becomes easier, training becomes more effective, and logistics becomes a career worth choosing.

We look forward to connecting with peers, sharing lessons learned from our projects across Europe, and exploring how fundamental processes and emerging technologies can work together to strengthen the logistics sector in Hungary.